"Dolce far niente" was already popular in the "golden" twenties of the last century at Sonnbühel. When big industrialists and members of Berlin's elite golf club lounged there in the sun, devoted themselves entirely to the exquisite enjoyment of nature and skiing and even thought about a golf course up there. Sonnbühel's reputation grew when it became a hot spot for the ever-increasing number of skiers and hikers after the war.
Celebrities from home and abroad chose Sonnbühel as their favourite place in the Kitzbühel Alps, not only because of its wonderful location, authentic ambience and popular sun terrace. Also exuberant parties, exclusive après-ski and especially a cuisine that star chef Eckart Witzigmann nonchalantly counted "among the best above 1,000 metres" made this place a prominent part and famous "power place" of the legend Kitzbühel.